An Account-Based Marketing Strategy That Starts With Evidence
A practical B2B ABM strategy for selecting accounts, mapping buying groups, coordinating plays, reading signals, and learning from revenue outcomes.
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Stibnite field notes
What we’re learning in the work.
Focused articles on ICP intelligence, buyer signals, revenue operations, and the infrastructure that lets a capable growth operator do more without lowering the quality of the decisions.
Start with the foundations
Looking for the whole system?
Our pillar guides connect the individual tactics into one operating model: define the market, map the accounts, sense demand, act with judgment, and learn from outcomes.
Explore the B2B growth guides →Marketing Agency Software: What a Multi-Client Operator Actually Needs
Most marketing agency software organizes tasks. A growth operator needs a system that preserves client evidence from ICP definition through activation and outcomes.
Read field note →AI Agents for Marketing Need an Authority Model
A practical framework for using AI agents in marketing through explicit proposals, approvals, execution boundaries, and verification.
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Buyer Intent Data: What It Shows, What It Misses, and How to Use It
A practical B2B guide to first-party and third-party buyer intent data, signal quality, account context, scoring, and responsible activation.
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An Ideal Customer Profile Template That Can Actually Learn
A practical B2B ideal customer profile template covering market thesis, fit evidence, exclusions, buying groups, signals, scoring, and outcome review.
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Productized Consulting Without Generic Strategy
How fractional CMOs and boutique agencies can create a repeatable productized service while keeping diagnosis, strategy, and client decisions specific.
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Signal-Based Selling: Turn Buyer Evidence Into Better Timing
How B2B sales teams can combine account fit, buyer signals, relationship context, and human judgment into a practical signal-based selling workflow.
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ICP Marketing: Build a Living System, Not a Static Slide
ICP marketing works when the ideal customer profile governs research, audiences, signals, activation, and learning—not when it ends as a kickoff document.
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B2B Website Visitor Identification: Identity Without Context Is Just More Noise
Website visitor identification software becomes useful when resolved people and companies are filtered through ICP fit, buying groups, evidence, and safe next actions.
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Marketing Agency Automation: Automate the Handoff, Not the Judgment
A practical framework for automating multi-client growth work while keeping evidence, approvals, client authority, and operator accountability intact.
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Built in the work
Keystone is the operating system behind Stibnite.
Work with Stibnite to build and operate it inside your B2B company, or bring one client and put your own growth practice on the system.
Explore both ways to work together →